Задание 1. Выберите правильный вариант. (20 баллов)
1. Nowadays marketing philosophy is …………… .
a)   consumer-oriented          b) seller-oriented             c) market-oriented
2. Marketing is what you do when your product is no ……………… .
a) valuable        b) bad                c) good
3. The marketing mix is a(n) tool used in marketing.
a) ineffective                 b) business                     c)  industrial
4. The 4Ps include product, price, ………………., promotion .
a) field                             b) spot                        c) place
5. Marketing puts the customer ……………….. of the organization.
a) in the middle                        b) at the centre                     c) at the end
6. Market research provides significant information to identify and analyze ………………… .
a) the market share                          b) the competition                      c) the company
7. Companies are always looking for ………………………. opportunities.
a) market                            b) necessary                   c) marketing
8. The aim of the market leader is to ……………... .
a) get the position                     b) remain the leader               c) to leave the market
9. Marketing covers planning  ……………………. of goods.
a) choice                            b) selection                             c) assortment
10.  A company’s marketing strategies depend on ……………….
a) market share                                   b) market size              c) position in the market
Задание 2. Вставьте вместо пропусков подходящее по смыслу слово или словосочетание.  (20 баллов)
market share, customer, innovation, marketing research, coordinating, opportunities, market followers, marketing mix,  target market, marketing activities
1. Once a …………………….. has been identified, a company has to decide what goods or services to offer.
2. Marketing is a system of running all the business activities of a company in respect of ………………… supply and demand for the goods produced.
3. To protect …………………., a company can innovate in products, customer services, distribution channels, cost reductions.
4.  …………………….. is a human activity directed to satisfying needs.
5. The majority of companies are merely …………………which present no threat to the leader.
6. All ………………. in a firm should be organizationally coordinated.
7. Business has only two functions – marketing and …………………….
8. The …………………. is a business tool used in marketing and by marketing professionals.
9. Marketing is about the …………….. .
10. …………. should be distinguished from market research.
Задание 3. Ответьте на следующие вопросы. (10 баллов)
1. What does the term “marketing mix” mean?
2. What are marketing activities?
3. What is the difference between market coverage and market penetration?
4. What are the benefits of online shopping?
5.  What do usually famous companies do to promote their products?
Задание 4. Грамматика. (20 баллов)
a)    Составьте новое предложение из предложения, данного в скобках. (10 баллов)
1. (What time does the train arrive?) I wonder ……………………………….
2. (Why is Thomas so cruel?) Could you tell me ………………….……….?
3. (Are they eating out tonight?) I don’t have any ideas ……………………………..
4. (How much do these products cost?) Do you know ……………………..………..?
5. (What is that man doing?) I don’t know ………………..………………………….
6. (How far is it to the police station?) Can you tell me ……………………………..?
7. (Why didn’t Denis come to the party?) I can’t remember ……….…………………
8. (Did Ann leave the company last Monday?) I wonder ………………………..……
9. (Is there a cafe near here?) Can you tell me …………………………...................?
10. (Where is the post office?) Do you know ………………………………………..?
b)    Правильно закончите разделительные вопросы. (10 баллов)
11. Mike will come in time, …………………?
12. You’re not scared, ………………………?
13. Bruce’s been promoted recently,..……….?
14. They would tell everyone, ……………...?
15. He had met her before, …………….……?
Задание 5. Прочитайте следующий текст. Определите, какие высказывания соответствуют содержанию текста, а какие нет. (30 баллов)
The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. The marketing mix is also called the 4Ps and the 7Ps. The 4Ps are price, place, product and promotion. The services marketing mix is also called the 7Ps and includes the addition of process, people and physical evidence. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand, increase the focus on promotion and desensitize the weight given to price.
The company’s goal in terms of price is really to reduce costs through improving manufacturing and efficiency, and most importantly the marketer needs to increase the perceived value of the benefits of its products and services to the buyer or consumer.
Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer.
For many a product is simply the tangible, physical item that we buy or sell. You can also think of the product as intangible i.e. a service.
Promotion includes all of the tools available to the marketer for marketing communication. As with Neil H. Borden’s marketing mix, marketing communications has its own promotions mix. There are many promotions elements that are often included such as sales, advertising, sales promotion, public relations, direct marketing, online communications and personal selling.
1. The marketing mix is not as famous as it used to be. TRUE/FALSE
2. The marketing mix is the part of a marketing plan. TRUE/FALSE
3. The 4Ps and the 7Ps are the common names for the marketing mix. TRUE/ FALSE
4. The 4Ps contain price, place, product and promotion. TRUE/ FALSE
5. The 7 Ps include the same components as the 4Ps.   TRUE/ FALSE
6. The offer you make to your customer can be changed by varying the mix elements TRUE/ FALSE
7. Place can’t be the mechanism, because it is considered to be a channel, distribution, or intermediary.  TRUE/ FALSE
8. The product can be both tangible and intangible. TRUE/ FALSE
9. Marketing communications has its own promotions mix. TRUE/ FALSE
10. Many promotions elements include sales, advertising, sales promotion, public relations, direct marketing, online communications and personal selling. TRUE/ FALSE